You need to hire a crew. Trying to shoot your own promo vid is rough, especially if you're going for corporate clients.
iMovie is inadequate for promo vids because it doesn't have good color correcting or sound control.
The camera does not matter much at all. For example, look at Youtube videos. you can tell which ones were shot professionally. [list=1][*] sound[*] lights[*] camera movement[*] editing[*] camera quality[/list=1]
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