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promo & DVD packaging ?
I am curious regarding the trade off between fancy packaging, shipping and inventory costs, required storage space, environmental impact and real world office filing practices.
Which is the preferred DVD case, and why? Big, bulky, showy expensive to buy and ship, verses small , easier and cheaper to mail and store. Jewel cases, paper sleeves, plastic sleeves, or the big chunky case with a printed wrapper? What about a printed insert? Is that useful?
I am happy enough with our new video, that with some minor changes, I will out source the replication of the DVD for the first time. 500 + copies would be a one to two year supply.
Also, how important is a presentation folder?
In 10 years I've never used a presentation folder, due to the added cost, the bigger envelope, the added mailing weight, more inventory to keep track of.
Is it time to change my attitude on this? Do folks prefer using my presentation folder, or do they prefer to use their own filing materials?
Your insights are GREATLY appreciated.
Come to think of it, I've never used a 8x10 head shot, or a resume either!
My market ranges from municipal and art festivals, county fairs, sporting events, mall promotions, family reunions, corporate events, municipal summer concerts, promotions and parades. Some agents, mostly direct to the end client. Some very small towns (700 population!) on up. In many cases a committee is looking over my promo kit, not just a single person.
Being a novelty seeker, I wonder about the outdoor concert scene, but have no idea on who or how to reach this market.
I offer a wide range of entertainment items including comedy stilt walking, giant puppets, group activities with dozens of stilts, two versions of the solar powered Bubble Tower, and more!
That is a LOT of info to get across, so I do
include several pages of photos. I figure the committee will pass them around the table.
Your thoughts on all of this is greatly appreciated.
Thank you!
I am curious regarding the trade off between fancy packaging, shipping and inventory costs, required storage space, environmental impact and real world office filing practices.
Which is the preferred DVD case, and why? Big, bulky, showy expensive to buy and ship, verses small , easier and cheaper to mail and store. Jewel cases, paper sleeves, plastic sleeves, or the big chunky case with a printed wrapper? What about a printed insert? Is that useful?
I am happy enough with our new video, that with some minor changes, I will out source the replication of the DVD for the first time. 500 + copies would be a one to two year supply.
Also, how important is a presentation folder?
In 10 years I've never used a presentation folder, due to the added cost, the bigger envelope, the added mailing weight, more inventory to keep track of.
Is it time to change my attitude on this? Do folks prefer using my presentation folder, or do they prefer to use their own filing materials?
Your insights are GREATLY appreciated.
Come to think of it, I've never used a 8x10 head shot, or a resume either!
My market ranges from municipal and art festivals, county fairs, sporting events, mall promotions, family reunions, corporate events, municipal summer concerts, promotions and parades. Some agents, mostly direct to the end client. Some very small towns (700 population!) on up. In many cases a committee is looking over my promo kit, not just a single person.
Being a novelty seeker, I wonder about the outdoor concert scene, but have no idea on who or how to reach this market.
I offer a wide range of entertainment items including comedy stilt walking, giant puppets, group activities with dozens of stilts, two versions of the solar powered Bubble Tower, and more!
That is a LOT of info to get across, so I do
include several pages of photos. I figure the committee will pass them around the table.
Your thoughts on all of this is greatly appreciated.
Thank you!
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